#IntDesignerChat August 30 Guest Host Emily Anderson Topic: Branding- How To Make The Direct Connection To Your Target Audience

23 Aug

Guest Host Emily Anderson

Emily’s writing has been featured in Better Homes and Gardens, HGTV, Ladies’ Home Journal, The New York Times, Martha Stewart Weddings, Yoga Journal, The Today Show, and more.

Emily spent the first fifteen years of her career working as a Brand and Marketing expert at Donna Karan New York, Vanity Fair Magazine, and Martha Stewart Living Omnimedia Inc. Her experience building, launching, and marketing brands gives Emily an elite pedigree. As a seasoned brand professional, and as a credible sustainable style expert, Emily is frequently hired by top brands to provide her consumer insight and trend expertise.

Emily graduated from The University of Colorado at Boulder with a B.A. in English, Russian Literature. She also studied Interior Design at Parson’s School of Design, and is a 500 Hours Certified Yoga Instructor. Emily is the mother of two young children, and lives in NYC with her Husband David where she enjoys the spectacular light and rarefied air of Upper Manhattan.

Q 1: What three words describe your brand? (Perhaps your brand is you.)

Q 2: Do you know the difference between personal branding and self-promoting?

Q 3. Do you know what a “brand style guide” is and do you have one?

Q 4. Is there a big brand out there (past or present) that you identify with and why?

Q 5. Have you done any consumer research and if so what?

#IntDesignerChat Transcript for Aug. 30, 2011 with Guest Host Emily Anderson Topic: Branding topic-IntDesignerChat-2011-08-30


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