As they say, a picture is worth a thousand words and Pinterest’s phenomenal growth is a testimony to the power of visuals. It is up to us as designer professionals and B2B marketers to harness that power and use it to tell our stories and increase engagement with our prospects and customers. Brands are leaping onto Pinterest, setting up pages to appeal to their customer demographics and looking to form collaborations. Nielsen reported that Pinterest had 16.1 million unique visitors in January in the United States alone, double the number it had in November. The most noteworthy thing about the site is its engagement. The users that use it, use it voraciously. The Pinterest audience can very quickly translate interests into back links to your business website or blog, new B2B relationships and engagement, and online selling opportunities. If you are a content creator, blogger, success on Pinterest will mean making an investment in understanding Pinterest users, their tools, and how “pinnable” your site actually is.
• Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Source – Marketing Profs
• The viral potential that Pinterest offers is unsurpassed. Almost 80% of the pins are repins. Source – RJ Metrics
Join Interior Designer Chat Moderator Barbara Segal @NoirBlancDesign along with some of the leading industry “Pinterest Pinners” Tuesday, March 13, 2012 on Twitter for #IntDesignerChat at 6p ET, 5p CT, 3p PT, and 11pm GT. We will continue with part two of the popular #IntDesignerChat community conversation on Pinterest, and using Pinterest in your b2b marketing strategy.
How are using Pinterest as a repository for your visual assets?
How are using Pinterest to collaborate with clients, partners, and prospects?
How do you think Brands should handle the relationships of their Collaboration Boards? Should they ask you first, before adding you to their Boards?
How are you using Pinterest to grow your brand (person brand or biz brand)?
How are you using Pinterest as part of your overall marketing strategy?