May 8, 2012 Interior Designer Chat founder Barbara Segal will Host the topic: Pinterest And Blogging ~ Is This The New Designer’s PR? With a marketing and public relations back ground, matched with a sizeable following on Pinterest, Barbara will lead the discussion on the importance of understand why you should be blogging with Pinterest in mind. Designers and curating, story telling, pinning with a strategy from your own blog, how to fuel your blog followers with Pinterest, and why you should be collaborating with others boards. In the design industry, blogging and Pinterest are a beautiful thing! Now more than ever Pinterest can bring your personal brand more attention.
Barbara will share personal tips along with other selected industry #Pinterest Experts. Pinning pretty pictures all day long, is not what Pinterest is about. And even the Social Media so called guru’s are not quite getting it. There is lots of story telling going on in Pinterest and it’s an art form and new social media platform that may just blow twitter out of the water. Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue. If you think this is all hype, we’ll be discussing globally with those that say it’s not.
Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Source – Marketing ProfsAs they say, a picture is worth a thousand words and Pinterest’s phenomenal growth is a testimony to the power of visuals. It is up to us as designer professionals and B2B marketers to harness that power and use it to tell our stories and increase engagement with our prospects and customers. Brands are leaping onto Pinterest, setting up pages to appeal to their customer demographics and looking to form collaborations. Nielsen reported that Pinterest had 16.1 million unique visitors in January in the United States alone, double the number it had in November. The most noteworthy thing about the site is its engagement. The users that use it, use it voraciously. The Pinterest audience can very quickly translate interests into back links to your business website or blog, new B2B relationships and engagement, and online selling opportunities. If you are a content creator, blogger, success on Pinterest will mean making an investment in understanding Pinterest users, their tools, and how “pinnable” your site actually is.
• The viral potential that Pinterest offers is unsurpassed. Almost 80% of the pins are repins. Source – RJ Metrics
Join Interior Designer Chat Moderator Barbara Segal @NoirBlancDesign along with some of the leading industry “Pinterest Pinners” Tuesday, May 8, 2012 on Twitter for #IntDesignerChat at 6p ET, 5p CT, 3p PT, and 11pm GT. Join #IntDesignerChat on Twitter May 8 for our Topic: Pinterest And Blogging ~ Is This The New Designer’s PR? Learn how to using Pinterest to improve your business, marketing, and pr strategies.