Guest Host Irene Williams the voice behind @crossvilleinc
Irene Williams, the voice behind @crossvilleinc, has spent more than 15 of her 20+-year career leading PR, marketing and social media for companies in the design and building product industries. She’s been an integral part of the market research, branding and publicity for more than 15 companies and 130 products in the flooring, home comfort, window covering, home appliance and tile/ tile installation industries.
As Crossville’s PR and social media representative, she stays on top of trends in commercial and residential design and works daily to bring Crossville’s voice into the conversations of the online design community and onto the pages of respected publications. By understanding the mindset and priorities of specifying designers, she’s able to translate Crossville’s expertise in material innovations, green initiatives, product advancements, color trends, etc. into relevant discussions and stories that make a difference and inspire engagement for the brand.
Irene Williams is digital marketing, social media and PR pro with a specialty in copywriting/content creation. Through her consultancy, Msg2Mkt, she helps a range of clients grow their brands in the ‘digital – social – mobile marketplace.’ She’s also founder of QRHere, LLC, a technology company that creates mobile messaging solutions and strategies for businesses. She has more than 20 years professional experience, is accredited by the International Association of Business Communicators and holds a BA in Professional Writing from Baylor University. Learn more at Msg2Mkt.com.
June 11 #IntDesignerChat has been graciously sponsored by Crossville Inc. Join the Interior Designer Chat Community on Twitter, Tuesday June 11 using the hashtag #IntDesignerChat at 6p ET, 5p CT, 3p PT, and 11p GMT.